About us

Florette was born from a simple idea, to bring the beauty, abundance, and spontaneity of the flower markets to everyday life in Dubai.

As the first to introduce the concept of market flowers to the region, we’ve reimagined the way people buy and enjoy flowers. Every day, our shops are filled with an ever-changing selection of the freshest seasonal blooms, sourced from the world’s best growers and styled with our signature effortless touch. From market bunches to bespoke arrangements, Florette is about celebrating life’s beautiful moments, both big and small, through flowers that feel natural, elegant, and full of joy.

With two boutique locations at ICD Brookfield Place and Jumeirah Park, and a seamless online experience, Florette has become Dubai’s destination for modern floral design, thoughtful gifting, and daily indulgence in fresh flowers. 

At our heart, we believe flowers are more than decoration, they connect us, lift our spirits, and bring warmth to the everyday. Welcome to Florette, where seasonality meets sophistication.